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Alyx Beauty is a committed to producing the purest, healthiest products and educating everyone on why using naturally and ethically sourced ingredients are so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 7 billion people and animals, while also being charitable and giving back to our global community.

  • Guaranteed PURE
    All Alyx Beauty formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. Only the good stuff!
  • Completely Cruelty-Free
    Our commitment to animal welfare means that we will never, ever test on animals – and that our products will always be certified cruelty-free.
  • Ingredient Sourcing
    We go through a painstaking process to make sure each ingredient sourced is never animal sourced.

How We Define Natural:

An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing